James Norton Steps into the Spotlight as Santa in M&S's Festive Campaign

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By Daniel Taylor • Updated Nov 7, 2026 at 01:25

M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian — James Norton Steps into the Spotlight as Santa in M&S's Festive Campaign

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a topless 'shredded Santa' and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed astonishment at being cast, has been praised for his transformation into the role. The advert promotes several goods available for purchase. Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad products.

“Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad products,” — Victor Fenwick, economic affairs editor at Keswell Cliff Group, noted.

Timeline

Nov 7 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 7 — Other news items include Katherine Jenkins' surprise performance at a railway station and M&S's Christmas ad p...

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This story has been closely followed by our readers since Nov 4. The Keswell Cliff Group desk continues tracking updates and will publish follow-ups across the region.

What's next: An official statement is expected by Monday, Nov 9.

ICYMI: Prince Harry and Meghan Markle to address EU Parliament on social media issues

Editor's note: this report was prepared by the Keswell Cliff Group desk and last updated 00:20 UTC.

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